The first perfume created by Dior
Excerpted from Forbes Mexico Magazine https://www.forbes.com.mx/forbes-life/miss-dior/Unlike many haute couture houses, fashion and beauty are not detached. Aroma is an inherent part of Dior’s culture since its creation in 1947.
When Christian Dior opened The House of Dior 70 years ago, it revolutionized the world of fashion. He turned the boring, serious outfits into an ode to femininity, framing the waist, giving flight to the skirts, revealing shoulders and neckline. But also, he decreed that an attire was not complete without a fragrance accompanying it.
That’s how Miss Dior was born. The first perfume of the firm was inspired by the designer’s sister and was presented at her fashion show, to be on sale in December 1947. The elongated drop-shaped bottle didn’t last long and in just 3 years it was redesigned to be a horizontal rectangle with a romantic bow around its neck. During its history it has had several versions, including one made by Baccarat.
Its launch marked a revolution in the industry. That’s why now, 70 years later, it’s time to re-launch it. The brand is at the point of a new era, as in 2016 Maria Grazia Chiuri was appointed as the brand’s new artistic director, replacing Raf Simons. This is an important change, as it is the first time that a woman is at the forefront of Dior’s interior design. His vision has revolutionized his philosophy, proposing the image of a powerful and strong woman.
Its launch marked a revolution in the industry. That’s why now, 70 years later, it’s time to re-launch it. The brand is at the point of a new era, as in 2016 Maria Grazia Chiuri was appointed as the brand’s new artistic director, replacing Raf Simons. This is an important change, as it is the first time that a woman is at the forefront of Dior’s interior design. His vision has revolutionized his philosophy, proposing the image of a powerful and strong woman.
As it was seven decades ago, this release would not be complete without a fragrance to accompany it, so Miss Dior rethought and re-launched while preserving its essence, but with a new statement that would appeal to young audiences. Thus, the perfumer François Demachy considered that the eau de parfum should be reinvented and not thought from what type of woman would use it or what ingredients it would take, but from what emotions and sensations it should evoke. Love is then the inspiration of this fragrance and in his laboratory put aroma to this feeling.
What does love smell like? The sensual scent is entirely floral, blending the Grasse rose with the Damascus rose with a touch of bergamot and rosewood from French Guiana. The striking touch is given by pink pepper. "I redefined its bloom to give it a carnal and suggestive cut. It had to explode like that feeling that makes you fall down at someone’s feet. A declaration of love to love, "says the perfumer.
What does love smell like? The sensual scent is entirely floral, blending the Grasse rose with the Damascus rose with a touch of bergamot and rosewood from French Guiana. The striking touch is given by pink pepper. "I redefined its bloom to give it a carnal and suggestive cut. It had to explode like that feeling that makes you fall down at someone’s feet. A declaration of love to love, "says the perfumer.
