Unlike many haute couture houses, fashion and beauty are not detached. Aroma is an inherent part of Dior’s culture since its creation in 1947.
When Christian Dior opened The House of Dior 70 years ago, it revolutionized the world of fashion. He turned the boring, serious outfits into an ode to femininity, framing the waist, giving flight to the skirts, revealing shoulders and neckline. But also, he decreed that an attire was not complete without a fragrance accompanying it.